Although Ahrefs is famous for its comprehensive toolset for SEO, its broken link finder is one of the best out there. On-page SEO tools help you analyze, audit, and manage your websites through different SEO practices. Additionally, you’d ensure your website is mobile-friendly and loads quickly to provide a good user experience.
Create quality content
Your homepage is meant to offer an overview to your audience and likely direct them to browse your store, services, or content or learn more about you. If your content is outdated or missing key information that’s now relevant, it won’t perform as well in search results. By updating the page, you can ensure it follows on-page SEO best practices and provides helpful information to your audience. Long-tail keywords often have lower monthly search volumes, but they also have lower competition. It’s typically easier to decipher the search intent behind long-tail keywords since they are more specific. For the best results, limit your title tag to 50 to 60 characters to prevent Google from cutting it off in search results and use your targeted keyword at the beginning.
Ranking higher in search results can seem impossible for small businesses. However, search engine optimization (SEO) techniques and best practices do more than increase your visibility on search engine result pages (SERPs). Proper SEO implementation can increase foot traffic to local shops and deliver seamless mobile experiences. It dynamically creates them from your content based on the query—which is why it’s important to have those heading tags in there.
It tells the user’s browser where to display what on the page and it also tells search engines what your page is about. While off-page factors like backlinks and brand signals are critical, optimizing on-page elements lays the groundwork for maximizing search visibility. On-page SEO is fine-tuning various website components to help search engines crawl, understand, and rank pages for relevant queries. Check any internal links to this page for bounce backs or other errors. Are there links to pages you could add to help visitors find information they need?
A few days after I published that post, I decided to check out the search engine results pages (SERPs) for that term. The rest of this guide will walk you through how to implement these optimizations step-by-step. But feel free to keep the checklist open so you can follow along.
Why Audit Your Page Titles?
Yeah, well, “the longer your content is, the better your rankings are”. No matter how well-optimized is your website, you won’t rank if your content doesn’t meet the quality criteria. If you search for “strong brewed coffee”, none of the results includes the exact phrasing, yet the content satisfies the search intent. So if you link to other pages on your website using the right keywords, it may be a signal for Google to rank them higher for these keywords. It helps both Google and users to understand what the linked website is about.
- Or use them as seed keywords and pop them into a keyword research tool.
- Your homepage is meant to offer an overview to your audience and likely direct them to browse your store, services, or content or learn more about you.
- Majestic offers extensive backlink analysis and domain authority information, which are crucial for assessing the strength and reputation of your website in the SEO ecosystem.
- Add your relevant H2s, H3s, and further headings using both primary and secondary keywords where applicable.
Using these tools can streamline the on-page optimization process and provide SEO Anomaly valuable insights for improving your content. Plus, if you’re covering any topic, you’ll naturally include keywords related to that topic throughout the content. According to Google, title tags still “help a lot” with your rankings.
Our on-page SEO company helps your brand create a content strategy that gets you noticed by search engines and your ideal traffic. When your website has poor internal linking and a growing number of orphan pages, its search rankings are likely to suffer. Ensure that all images and multimedia assets on your site are optimized for quick loading times. This includes compressing image files and using alt tags with relevant keywords, which helps in improving page load speed and SEO.
Each of these benefits demonstrates that on-page SEO is a fundamental component of any successful B2B online marketing strategy. By effectively implementing on-page SEO, B2B companies can achieve sustainable growth and a significant competitive advantage in the digital marketplace. Use columns U through W to plan for these elements if you don’t already have them, or to document how you’ll improve them. By externally linking to credible and trustworthy sites, Google will know your page is also credible and trustworthy.
Page speed, for example, can lead to people bouncing before the page ever loads. A poor mobile design that’s difficult or impossible to read or use will also increase the bounce rate. In general, you can tell how engaged people are with a page based on its bounce rate.