What Is SEO? Learn the Basics of Search Engine Optimization

People leave reviews → G2 landing pages are populated with more content → Google ranks the G2 pages → Page gets traffic → More people see it → More people leave reviews → Repeat. You have to know the technical stuff and create an omnipresent media brand. By the end of this, you’ll have a clear understanding of how to approach SEO for your website — whether you’re a media blog, ecommerce site, or SaaS website. If you operate a local business, optimizing for local search is crucial. The short answer is yes if you run a small to medium-sized website.

I generally include the keyword a few times on and off your page to give Google a hand. I recommend using a tool to help you find potential keywords, such as Ahrefs or Semrush. Her blog post, “How to Find a Literary Agent,” ranks #1 for the highly competitive head term “literary agent,” above top publishers such as Reedsy and even Wikipedia. All of these conspire to give us fewer chances for ranking for this keyword because the SERP features push us down, and we’re already competing against publishers like G2. Looking directly at the SERPs as you create an SEO strategy is crucial because Google comes up with new SERP features daily. If your pages were not designed according to recent white hat SEO methods, then Gooogle will identify this and lower your site rankings.

The site has fairly stable SEO traffic, and is sitting around 20-30K monthly visitors just from SEO. But that traffic is very valuable because it’s all super bottom-of-funnel traffic to software products. Now, think about the opportunities you have here with other services. No SEO person, not even me, can predict if and when this will change. While their domain rating is quite high, 88, it’s still a good sign that topics like this are still here to stay.

Topic clusters show me how well my keyword-based content categories are performing. Although I also use it for link analysis, typically alongside Semrush (as every SEO tool’s database is different, so it’s not a bad idea to use multiple if you can). Regularly conduct technical SEO audits of your website to check for technical problems that could seriously harm your search performance. There are many image editing tools and website plugins that make it easy to minimize your files without compromising quality. Submitting an XML sitemap to Google tells the search engine which of your pages should be indexed (i.e., added to its database of possible search results).

What are meta tags?

These links are called backlinks, and they can help your SEO by signaling that your website is useful and trustworthy. Off-page SEO refers to actions you can take outside of your website to improve its search visibility. Search engines work by crawling, indexing, and ranking content on the internet. By optimizing your website and content according to these systems, you can gain more visibility. The higher your pages appear in search results, the greater the chance they are discovered and clicked on.

Advance your career with an online degree

A good starting point for competitive analysis is to uncover which keywords your competitors are targeting and where they rank. You can use keyword tools and either study individual competitor pages or their entire websites to learn what terms they’re targeting. You might find, for example, that a competitor is using the phrase “women’s leopard SEO Anomaly print jeans” on a collection page. By getting to know your competitors’ SEO strategies, you can formulate tactics that will help you climb the search rankings and overtake them. With high-quality, relevant, and comprehensive content, even small businesses can leverage SEO to outrank larger competitors and reach customers first. Now it’s time to optimize each piece page on your site around a single keyword.

• “Panda is an algorithm which mostly applied to sites overall and has become one of the most vital ranking signals.
• By delivering high-quality, valuable content that meets the needs of your target audience, you can increase your website’s visibility, attract more visitors, and enhance user experience.
• For basic national SEO, FBM can perform keyword research and create backlinks for your website.
• Honestly, I find myself going back and forth between these two tools from time to time.

Google often advises users not to rely on the Request Indexing feature. Googlebot is pretty good at naturally discovering new pages by crawling sites and XML sitemaps, so if your pages aren’t being indexed, there may be other page issues at play. This handy tool can be useful when testing how your pages are ranked after making updates to a page.

SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving your website’s visibility on search engines like Google. By optimizing your site for search engine algorithms, you can attract more organic traffic, enhance user experience, and build credibility. An example of SEO marketing is writing blog posts that target specific keywords relevant to the audience.